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How Capuchin works

Five modules. All running automatically from your live ticketing data.

A short setup. Then it runs itself — and the decisions stay yours. Connect your ticketing data, set your capacity, and Capuchin handles the rest. No spreadsheets. No weekly rebuilds. Just the answers to the questions you're actually asking — before you have to ask them.

Walkthrough: Capuchin in action — from ticket data to decision in under 5 minutes

Want to see it on your own data? Book a 30-minute demo.

Step 1

Connect in minutes

Capuchin integrates directly with your ticketing provider. Currently supported: Weeztix and Paylogic. Additional integrations on request.

Setup takes 1–3 days. We handle the technical side. Once connected, Capuchin starts learning from your sales history and runs automatically from that point forward.

No data entry. No manual exports. It simply runs.
Module 01Core

Ticket Sales Forecasting

Live, automatic, three scenarios

What it replaces

Manually refreshing dashboards, comparing to last year's spreadsheet, gut-feeling projections

How it works

Capuchin reads your current sales velocity and compares it against your own historical event patterns. Four windows drive the analysis: after the first week of sales (announcement momentum), mid-sales pacing, the three-week-out position, and final-week velocity. The opening window activates once enough data exists to read real momentum rather than noise. Each window tells a different story about where you're heading.

Ticket Sales Forecasting — three-scenario forecast view
Events overview dashboard
Module 02Core

Strategic Advisor

Concrete triggers, not abstract charts

What it replaces

Hours spent interpreting data manually, relying on memory for what worked before, reactive decisions taken too late

How it works

Capuchin compares your current pacing against what's worked before for your events, then surfaces direct recommendations. You set the mode (Safe or Aggressive) and the objective (Profit or Attendance). It runs the numbers. You make the call.

Examples of what it surfaces
"Mid-sales pace is tracking below your forecast curve — 3 weeks out, action window is open."
"You're tracking toward best-case. The discount campaign may not be needed — check your trajectory before committing."
"Marketing timing: your audience historically converts on Tuesday evenings. Budget shift recommended."
"Sales target this week: 340 tickets to stay on average-case trajectory."
Strategic Advisor — actionable signal panel
Module 03Pro

Budget Automation

Your forecast and your budget, speaking the same language.

What it replaces

Rebuilding the budget spreadsheet every Monday, manually updating ticket revenue lines, discovering mismatches too late to act

How it works

Capuchin's forecasts feed directly into your budget templates as starting variables — worst, average, and best case. Adjust manually where needed, save versions as your event develops, and always know where your numbers come from.

Budget Automation — forecast-driven budget templates
Module 04Pro

Bar & Procurement Planning

Know what to order before doors open

What it replaces

Ordering based on last time, over-ordering to be safe, discovering stock mismatches on the night

How it works

Hourly revenue forecasting across the full event window. Product mix breakdown. Peak hour identification. Staff implications. Output: a procurement recommendation you can act on before you place the order.

Bar & Procurement Planning — full analytics overview
Module 05Core

Artist Intelligence

Surface emerging acts before the market does

What it replaces

Manual A&R research, relying on agent recommendations, missing acts before prices rise

How it works

Discovery reports matched to your genre and audience profile. Trend signals showing what's gaining momentum in your market. The goal: book the right artist before the price reflects the demand.

Artist Intelligence — emerging artist discovery report

Want to see more? Every module looks better on real data.

Get in touch →
Data depth

The more you put in, the more you get out

Capuchin's insights are only as deep as the data behind them. A new client starts with solid sector-level patterns. A client with two years of event history gets something far more precise — forecasts calibrated to their own venues, audiences, and artist profiles.

Early on

Capuchin draws on sector benchmarks and patterns from comparable events to give you useful starting points

Over time

Your own data becomes the primary reference — your venues, your audience behaviour, your historical sales windows. Roughly from 20 events onward.

At depth

The system surfaces things you'd never see manually — micro-patterns in purchase timing, genre-specific decay curves, artist loyalty signals. From 50+ events.

The models powering Capuchin are actively built and maintained by our own ML engineers — the longer you use it, the more precisely it understands your specific context.

The best results come from treating Capuchin as a long-term partner, not a one-event tool.
Onboarding

What onboarding looks like

1

Demo

30 minutes, on a scenario like yours. No slides. Just the product.

2

Integration

We connect Capuchin to your ticketing provider. 1–3 days, we handle it.

3

Three-week onboarding

Structured handover so your team owns the tool independently by the end.

We're selective about who we work with. One person on your team needs to own this. If that's in place, Capuchin delivers. If not, we'll tell you before we start.

See it on your own data.

Book a 30-minute demo at capuchin.help

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Capuchin B.V. — Amsterdam, 2025.