Three weeks out.
Will it sell?
You're refreshing dashboards, pulling last year's figures, building spreadsheets that are out of date before you share them. Hours of manual work — and you're still making the call on gut.
Capuchin connects to your ticket sales and runs the analysis automatically. Forecasts, budget updates, marketing triggers — all from your live data, without lifting a finger.
No slides. No pitch. We show you the tool on a scenario like yours.
Strategic signal
Dashboards show you the past.
You need to see what's coming.
Ticketing platforms
Tell you what happened. Not where you're heading.
CRMs
Track contacts, not outcomes.
Spreadsheets
Don't update themselves — and they don't forecast.
What if you could skip the grind and get straight to the decision — with real information in hand?
Your best expertise walks out the door every time someone leaves.
Which artists' fans buy late. When to hold your nerve vs. act on a shortfall. What actually worked three years ago. That knowledge lives in their head. When they move on, you start over.
Institutional knowledge shouldn't depend on institutional memory.
Not another dashboard.
The proof of your gut feeling.
Five modules. All running automatically from your live ticketing data.
Ticket Sales Forecasting
Three scenarios, updated in real time
Capuchin tracks your sales against four critical windows in every event cycle and produces worst case, average case, and best case forecasts — updated automatically as sales develop.
Strategic Advisor
Concrete triggers, not abstract charts
Surfaces specific, actionable signals based on your own event history — marketing timing, discount decisions, sales targets, and risk flags. You set the mode. Capuchin runs the numbers.
Artist Intelligence
Surface emerging acts before the market does
Analyses listening trends and momentum signals to surface emerging artists before they appear on mainstream booking circuits. Book them before the price reflects the demand.
Budget Automation
Live, connected, always current
Capuchin's forecasts feed directly into your budget templates as starting variables — worst, average, and best case. Adjust manually where needed, save versions as your event develops, and always know where your numbers come from.
Bar & Procurement Planning
Know what to order before doors open
Models expected attendance, spend profiles, and peak hours to give you procurement recommendations before the event. Hourly revenue forecasting. Product mix breakdown. Staff implications.
Know your sales trajectory. Three weeks out.
Capuchin tracks four critical windows in every event's sales cycle. Each window reveals a different signal.
| Window | What Capuchin reads | What it tells you |
|---|---|---|
| Opening (after first week) | Announcement momentum and initial conversion rate | Is early interest actually translating to sales? |
| Mid-sales | Pacing vs. your own historical average | On track, ahead, or time to act? |
| 3 weeks out | Sales velocity and likely end-state | Your clearest forecast window |
| Final week | Late-buying behaviour by profile | Last opportunity to adjust or hold |
Verified in the Amsterdam club scene, 2025. No model is perfect — the goal is better information, not false certainty.
What accuracy looks like in practice
At four weeks out, Capuchin's forecast sits within 16% of final ticket sales on average. At two weeks out, that margin narrows to 13%. Most promoters estimate they're around 20% off on their own gut call — and that gap doesn't close as the event approaches. Capuchin's does.
Verified across events in the Amsterdam club scene, 2025.
Concrete triggers. Your decision.
Safe mode or aggressive mode. Optimise for profit or attendance. You set the parameters. Capuchin runs the numbers.
This isn't a cost. It's a multiplier.
One better-informed decision can pay for a year of Capuchin. The compounding value is even greater.
| Value | How | Example |
|---|---|---|
| Save time | Automates 20+ hours/month of manual analysis | €775+ in labour saved, minimum |
| Better decisions | Earlier signals = more room to act | Spotting a likely shortfall 3 weeks out changes your options entirely |
| Reduce waste | Precision procurement + staffing | 10% less F&B waste often covers the Pro subscription |
| Retain & scale | Knowledge stays, expertise multiplies | Grow without proportionally growing the team |
Let's talk about the elephant in the room.
"Give us your data and trust us" doesn't cut it anymore.
Your data stays yours
Other promoters cannot see or use your data. Period.
No corporate extraction
We're not owned by a ticketing giant or a PE firm.
Sector-owned models
Developed through the Monkey Knowledge Forum — a data platform built to benefit the sector, not extract from it.
We're event people. We built this because we needed it ourselves. The trust model isn't a marketing angle — it's the whole point.
Trained on data from independent promoters across hundreds of events in the Amsterdam club scene. Verified, 2025.
What promoters say — coming soon.
Simple pricing. Real value.
- Ticket Sales Forecaster (3 scenarios)
- Strategic Advisor
- Artist Intelligence
Ideal for club shows and single events
Get started →- Everything in Core
- Budget Automation — live
- F&B & Crowd Forecasting
- Bar procurement planning
- Staff planning integration
Ideal for festivals, larger operations, multi-event months
Book a demo →Implementation: one-time setup €1,000–€2,000 depending on your systems. We handle it.
Built by people who've lived it.
Experience
15+ years of operational event experience across the Netherlands
AI expertise
BSc and MSc graduates of the University of Amsterdam. Applying AI in practice since 2017.
Track record
In collaboration with Science Park Amsterdam. Currently active with promoters in the Amsterdam club and festival scene.
Origin
We didn't study this industry from the outside. We ran events. We built Capuchin because we needed it ourselves.
See it on your own data.
Book a 30-minute demo. No slides, no pitch. We show you the tool on a scenario like yours.
Book a 30-min demo →We built Capuchin because we were tired of the grind — and tired of making big calls with incomplete information. If that sounds familiar, let's talk.